SEO Specialist

Tuesday, November 2nd, 2021 from 11:00am to Wednesday, November 2nd, 2022 3:00pm (CT)

About

  • Optimizing copy and landing pages for search engine optimization 

  • Performing ongoing keyword research including discovery and expansion of keyword opportunities 

  • Researching and implementing content recommendations for organic SEO success 

We are looking for SEO/SEM experts to manage all search engine optimization and marketing activities. 

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI. 

Responsibilities 

  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns 

  • Track, report, and analyze website analytics and PPC initiatives and campaigns 

  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. 

  • Optimize copy and landing pages for search engine marketing 

  • Perform ongoing keyword discovery, expansion and optimization 

  • Research and implement search engine optimization recommendations 

  • Research and analyze competitor advertising links 

  • Develop and implement link building strategy 

  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code 

  • Work with editorial and marketing teams to drive SEO in content creation and content programming 

  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. 

Preferred (but not Mandatory) Requirements 

  • Proven SEO experience 

  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing. 

  • Solid understanding of performance marketing, conversion, and online customer acquisition 

  • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends) 

  • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite) 

  • Experience with A/B and multivariate experiments 

  • Working knowledge of HTML, CSS, and JavaScript development and constraints 

  • Knowledge of ranking factors and search engine algorithms 

  • Up-to-date with the latest trends and best practices in SEO and SEM 

 

 

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Wondering if you should register to volunteer? Based on the CDC guidelines, we are asking you the following questions:
  1. Have you been exposed to someone who has been diagnosed with COVID-19? See the CDC’s risk assessment guidance.

  2. Do you have symptoms consistent with COVID-19? Symptoms can include a cough or shortness of breath or at least two of the following: Fever, Chills, Repeated shaking with chills, Muscle pain, Headache, Sore throat, New loss of taste or smell. See the CDC’s symptom information.

If you answered "yes" to any of those questions, we ask you not to register. We are doing all we can to align with best practices and keep our community healthy.
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