FUNDRAISING AND GRANT WRITING


 

About

FUNDRAISING
  1. Develop fundraising plans and strategies to bring money in on an ongoing basis
  2. Develop fundraising plans and write grants for raising resources from a variety of different sources
Familiarize yourself with Donor Perfect to identify potential donors

Developing a comprehensive plan

Your plan should include several different fundraising strategies that seek resources from several distinct groups of potential donors:
  • Members and volunteers (through annual dues, pledges, sponsorship programs, in-kind donations, and volunteer services)
  • Those who share your concerns (through community outreach tables, brochures, newsletters, direct mail, door-to-door canvassing, telemarketing, news articles)
  • The public at large (through special events, fees for services, sale of goods)
  • Businesses and foundations (through grants, matching gifts, in-kind donations, sponsorships, partnerships)
Fundraising strategies you could raise money for your cause:
  • Appeal letters and newsletters targeted to donors
  • Individual donations
  • Telemarketing Walk or other pledge-driven event
  • Corporate gifts
  • Corporate partnerships
  • Matching gifts
  • Auction
  • Raffle
  • Bingo – Las Vegas night
  • Telethon
  • Adoption fees
  • Fees for services
  • Special events
  • Outreach tables
  • Recycling program
  • Coin canisters
  • Memorial and in-honor donations
  • Board members’ annual contributions
  • Yard sales
  • Bake sales
  • In-kind donations (services, goods)
      3.) The keys to successful fundraising appeals

Know yourself. Your case statement.” All that really means is putting together a written statement about your organization’s mission and work which will inspire the public to support your efforts. Know what motivates donors to give. Focus on the beneficiaries of your work. People give money to help animals and people, not to help organizations. Donors do not care about the survival of your organization; they care about making a difference for the animals

      4.) Your organization’s mailing list is your most valuable fundraising asset.

      5.) In-kind donations: If you can get what you need donated, that’s as good as raising the money to buy it!

      6.) Special events not only raise money for your organization, they also create public exposure and help to engender a feeling of cohesiveness among the volunteers.

     7.) Grant writing basics: Research at your public library or grantmaker’s library to select funders that may be interested in your project. Obtain their grant guidelines and follow their instructions completely. (To find the nearest grantmaker’s library, contact the Foundation Center, 79 Fifth Avenue, 8th Floor, New York, NY 10003-3076, phone: 212-620-4230, website: foundationcenter.org/newyork.)

     8.) Tips for major gifts fundraising Read the local papers, including the society columns; watch for the names of people who contribute to charities and may be interested in yours.

     9.) The forgotten fundraising tool If there was a simple way to motivate people, to keep them interested, to make them feel involved and encourage them to keep on giving, Well, such a tool does exist – it’s the thank you note! The words “thank you” can have magical powers.

    10.) Assigning tasks: Once you have selected the components of your fundraising strategy, you’ll need to assign tasks to specific individuals and set deadlines. Create written job descriptions and a timeline for accomplishing essential tasks.

    11.) How are we doing? Don’t forget to evaluate your progress. What’s working? What isn’t? Keep written records of your evaluations. Make adjustments to your plan as you go along – remember, fundraising is a process!
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